25th September — Kings Gym Croydon Content Shoot

Our third shoot in a row, and what a day it was! This time, we were back at Kings Gym Croydon for our regular monthly photography and videography retainer — something we’ve become incredibly streamlined with over time. At this point, everything just clicks. We know the team, the workflow, and, as they say, we understand the assignment.

For this session, we had the pleasure of working with Joe Ballinger (IFBB Pro Bodybuilder), Aaliyah — known online as @activewithaaliyah, an up-and-coming fitness influencer — and Claudia from @claudias_life, our resident content queen. Each of them had two short-form fitness videos to film for social media and brand promotion.

Once Joe hit his stride, he was unstoppable — professional, confident, and efficient, almost like the Dermot O’Leary of the bodybuilding world! Aaliyah and Claudia followed suit, bringing their own energy and creativity to the camera. The flow of the shoot was effortless, and the footage looked incredible straight out of the camera.

In between takes, we also captured personal content for Aaliyah’s page, which will double as material for Kings’ official social channels — a great example of how we help brands and influencers collaborate effectively through social media video production.

Meanwhile, Adelina was in her element — moving around the gym capturing behind-the-scenes photography, training shots, and candid lifestyle videos of members working hard. She genuinely loves photographing real moments of passion and focus — and it shows in every frame.

This shoot was hands down one of our most efficient production days yet, thanks to the incredible organisation and planning from Eren and James Gayle. When you’re working with professionals who know their stuff, everything just runs smoothly.

Another day, another set of epic visuals — and another reminder of why we love what we do.