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Behind The Lens - Our Blog


Nov 9th - DNF Running Club Merchandise shoot
We arranged a shoot date with Kieron from DNF Running Club, who joined us at our home location in the West Midlands, surrounded by woodland that provided the perfect natural backdrop for lifestyle and merchandise photography. With a forest right on our doorstep, we headed straight on location with the full DNF merch range and got to work capturing authentic imagery designed for runners and ultra athletes. The day before the shoot, I photographed Adelina wearing a selection of

James
6 hours ago1 min read


6th November - Hand Modelling Portfolio Shoot at Home
Normally, once we wrap up a job with Kings Gym, we pack the car and battle the London traffic before getting stranded somewhere on the M25. But this time we had something different planned. We were booked in to see an old university friend of mine, Shireen. Shireen works at Liberty London and had recently stepped in for some hand-modelling work. Naturally, she spotted an opportunity and wanted to properly enter the hand-modelling world—but before that, she needed a strong stu

James
3 days ago2 min read


6th November – Kings Gym Tower Bridge Launch Week Shoot
The day after filming Leon Barnett’s academy match, we were back on the road—this time leaving home at 4am for Kings Gym’s brand-new Tower Bridge location. This was their pre-launch content shoot , giving us exclusive access to the site before members arrived. Perfect for gym photography , fitness videography , and commercial content creation . We rolled into London around 9:30am , secured an underground parking spot thanks to Lee, the GM, and unpacked the kit (fuelled by a

James
Dec 82 min read


5th November - High-Intensity Football Photography & Videography at Leon Barnett Academy vs. Alvechurch FC
On November 5th , we were back with the Leon Barnett Football Academy to capture their match against Alvechurch Football Academy —a fixture that promised competitive football and plenty of opportunities for dynamic sports photography and videography. Leon reached out for more interview-style content , so we arranged to meet at Alvechurch’s setup near the Birmingham City FC training ground , a location perfect for high-quality sports photography , football videography , and d

James
Dec 52 min read


17 and 31 October - Allegro Living Event Photography
At the start of October, we had the pleasure of being invited to Allegro Living , the former employer of our team member Adelina, to photograph their end-of-year celebration . It was heartwarming to see Adelina back among colleagues—so many residents and staff recognized her and shared how much they had missed her. This made the event even more special for us as photographers. As soon as we arrived, we got to work capturing the lively atmosphere. The organizers had pulled out

James
Dec 12 min read


1st November - DNF Ultra Runners at the Peak District
As I dive deeper into my “wanting-to-be-an-ultra-runner” era, it only made sense to join an ultra running group. That said… I may have pushed it a bit too far this time. With the DNF Team National Run in the Peak District coming just a week after the Birmingham Hyrox race, I knew it was going to be tough—and honestly wasn’t sure if I’d make it through in one piece. On 1st November, I arrived at YHA Ilam Hall ready to photograph the DNF team run. Over 40 runners had turned up,

James
Nov 281 min read


October 28 and 29 - Warehouse Photography for Moonpig & Greetz
We recently travelled tWe recently travelled to Amsterdam for our first international commercial shoot after being commissioned by Moonpig.com to create a library of corporate warehouse imagery. Our first stop was Greetz in Almere, where we would be documenting both operations and people at work. Due to strict drone regulations in the Netherlands, we coordinated a licensed local drone pilot prior to our arrival to handle all exterior aerial footage. With the drone work comp

James
Nov 241 min read


23 to 26 October - Hyrox Birmingham 2025
Hyrox Birmingham 2025 - What a weekend. The original plan was simple: race on Friday morning with Will, then figure out how to recover afterwards. I’d done an ultra three weeks prior, so the entire time since had basically been one long recovery mission in order to be ready to full send with Will. However… I then had the brilliant idea of offering our photography services to see if anyone wanted race photos. Fast-forward a few hours and suddenly we had eight races to photo

James
Nov 212 min read


19th October – Tom Meehan Fitness
On 19th October, we had the chance to spend the day at Tom Meehan Fitness , capturing the intensity and energy of their Hyrox classes. We met the team and got set up, ready to document every moment of the action. The Hyrox session was high-octane and full of movement, with athletes pushing themselves to their limits—perfect material for both photos and video. After the class, Tom and Hannah led a 45-minute seminar covering the Birmingham Hyrox do’s and don’ts. It was packed w

James
Nov 171 min read


10th October – Capturing the Fox Inn, Oswestry
After finishing the leadership course, it was straight back into work as we headed to Oswestry to photograph the Fox Inn Joules pub, right in the heart of town. This 15th-century pub is looking for a new landlord, and our task was simple but important: capture the venue before opening hours and get the images to Joules as quickly as possible so they could start generating interest. We arrived at 10am and immediately got to work. Adelina took charge of the camera while I hand

James
Nov 141 min read


7th October - Introverted Leadership Course Shoot
Adelina and I recently had the incredible experience of attending the Smart Culture Introverted Leadership Course at the historic Weston Park Hall in Shropshire. Over 48 hours, we immersed ourselves in the world of introverted leadership, exploring personality types, leadership styles, and how introverts can find and amplify their voices in the workplace. Drone Shot of Weston Park in Shropshire The course brought together 12 introverted leaders, each with their own unique exp

James
Nov 101 min read


3rd October — Backyard Ultra Marathon, Brentwood, Essex
Despite not getting home until 10pm the night before, the 3rd of October was my Backyard Ultra Marathon race. At 4am, Adelina and I jumped in the car and headed to my dad’s, where he took over the driving for the 3.5-hour journey to Brentwood, Essex . For those unfamiliar, a Backyard Ultra is a grueling endurance race: you run 6.7km every hour, on the hour , and the race only ends when one runner remains. It’s a “last person standing” challenge — not something you attempt

James
Nov 72 min read


2nd October — Joules Brewery Awards Night Photography
It wasn’t long before we returned to Joules Brewery , this time for the annual Joules Brewery Awards Night on 2nd October. This special evening brought together Joules landlords from across the Midlands and Shropshire to celebrate the incredible achievements of the brand over the past year. For us, it was a particularly meaningful night — marking over a year of collaboration with Joules , from August 2024 to the present. It was a genuine pleasure to see so many familiar fac

James
Nov 32 min read


26th September: A Joules buffet!
Whilst we were still in London working with Kings Gym , we got an unexpected but exciting message from Joules Brewery . They needed an urgent photography session the very next day at their main brewery — capturing a mix of team headshots , venue imagery , and food photography for their newly completed Stag Events Room . This incredible space is now available for private hire and gives you the ultimate experience — your very own pub, complete with a private chef and bar staf

James
Oct 312 min read


25th September — Kings Gym Croydon Content Shoot
Our third shoot in a row , and what a day it was! This time, we were back at Kings Gym Croydon for our regular monthly photography and videography retainer — something we’ve become incredibly streamlined with over time. At this point, everything just clicks. We know the team, the workflow, and, as they say, we understand the assignment. For this session, we had the pleasure of working with Joe Ballinger (IFBB Pro Bodybuilder) , Aaliyah — known online as @activewithaaliya

James
Oct 272 min read


24th September — Kings Gyms Tower Bridge Launch Video Shoot
After wrapping up our photography and videography shoot with Ben on the 23rd, we drove straight down to central London for our next project — a commercial video production with Kings Gyms . The brand had recently announced the opening of its brand-new Tower Bridge gym , launching on 6th November , and we were brought on board to produce promotional videos and social media content to build excitement ahead of the grand opening. Working alongside Lee , the new General Manager

James
Oct 242 min read


23rd September - LandMap Survey Photography Shoot.
LandMap Survey Photography Shoot Derby

James
Oct 202 min read


17th September: Drone Photography & Football Videography in Redditch | Leon Barnett Academy at Redditch United
On September 17th, our team had the privilege of visiting Redditch United Football Club to meet former Premier League defender Leon Barnett. Leon now leads a football academy in Bedfordshire, designed for 16–19-year-olds who are pursuing a career in sport after leaving school. The programme combines academic study through a BTEC in Sport with professional football coaching delivered by Leon and his team. Leon Barnett Football Academy Each week, the academy side competes in t

James
Sep 202 min read


30th August: Fitness Photography at Hybrid Games Telford
Picture the scene. A young Polish personal trainer once told me I was the fattest skinny guy she’d ever seen. Fast forward two years and I’ve completed five Hyrox races, finished a marathon, battled with prediabetes, run a sub-20-minute 5k, and even started coaching Hyrox myself. Her words that day pushed me to make changes and see how far I could take things. I might have gone a little too far with the whole “bulking” phase (note to self: eating sugar doesn’t count as a stra

James
Sep 162 min read


3rd September: Learning to Pause - Lessons from a Beach in Crete
I've never been much of a reader and since university I have found it difficult to prioritize learning. Topics of self development have been few and far between as I focused on performing and to a high level at all times. I since realize that this also requires a commitment to pausing, and learning. Reading My Personal MBA on the Beach. As I lay on a beach in Crete writing this, I realize that I actually enjoy reading, and learning, and more specifically, writing. I seem to

James
Sep 122 min read
Our unofficial scrapbook of chaos: every shoot, every mess, every masterpiece. Total transparency. Zero filter. Enjoy the ride.
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