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Behind The Lens - Our Blog


3–5th January: Launching Storm Performance Centre, Cannock
This was a big one for us. Storm is a brand-new gym, launched by two elite Hyrox athletes, and given my borderline obsession with Hyrox, getting to be part of this felt like a proper pinch-me moment. When our quote got accepted, I went from over the moon to absolutely shitting myself in about 0.2 seconds. But deep down, I knew we could deliver—we just had to. Originally, we were scheduled to shoot on the Friday before opening… but the gym wasn’t quite ready. Cue more pressur

James
Jan 302 min read


December 31st – New Year’s Eve Party: Event Photography in Belbroughton
To finish off 2025, we were back behind the camera for a New Year’s Eve party at The Talbot in Belbroughton , hosted by Word of Mouth Events. A lively rave in a country pub, the night was full of energy, confetti, and unforgettable moments. Everyone was so young and vibrant, ready to celebrate the new year in style. We provided professional event photography for the evening, capturing the DJ in action, people dancing, laughing, and enjoying drinks, as well as all the confett

James
Jan 261 min read


December 20th – PureWater Storage Christmas Party: Professional Event Photography in Birmingham
Following the whirlwind of December 19th, we were straight back at it on December 20th for another festive shoot. This time it was the PureWater Storage Christmas Party at The Belfry . With a lively crowd, a Photo Booth, and a DJ who definitely played the same song one too many times, it was a night full of energy, laughter, and plenty of memorable moments. We were hired to provide professional event photography for the evening, capturing the party atmosphere, the fun intera

James
Jan 231 min read


December 19th – Sports Club Christmas Party: Event Photography in Action
After the fast-paced food shoot at Joules Brewery, I had a business meeting with Phil Edwards from ETC Learning talking all things growth and business development. A great meeting wrapped, I headed straight to the next shoot at Shrewsbury Football Club, ready to capture some festive magic. We were hired by Endorph Fitness, a local gym with a large member base, to provide professional event photography for their pre-Christmas party. Connor, the owner, presented awards to his m

James
Jan 191 min read


December 19th – Food Photography
We thought December was going to be quiet. Everything was wrapped up, and I even posted on LinkedIn that we were ready for a Christmas break. WRONG. On December 19th, we had two shoots in one day . First up: Joules Brewery Waterside Tap in Birmingham. They were launching their new menu and needed images and videos fast , thanks to the festive rush. We had a 2-hour window to turn up, shoot, and capture as much content as possible. The menu was full of festive flavors—think he

James
Jan 161 min read


How did we end 2026: Our Business Refresh
December looked like it might be quiet on the shoot days front, so Adelina and I hit refresh and planned for 2026. We spent a full day reviewing every area of the business—spend, income, marketing, sales, equipment, website, customers, social media—and wrapped it up with a proper team meal. It might sound overkill, but it was worth every minute. The day gave us clarity, focus, and a massive task list of improvements—exactly what we needed to kickstart the year. Here’s what we

James
Jan 142 min read


Networking and Local Business: Your 2026 Playbook
Over the past few months, I’ve dived headfirst into networking—a world I never thought I’d enter. I’ve now joined two groups : Network B2B , where I’ve been a member for a couple of months. This group has been a fantastic introduction to networking and allows me to connect with other professionals, share ideas, and build meaningful relationships. Shropshire Business Growth Group , which meets bi-weekly on Wednesdays. Unlike my Tuesday morning B2B meet-ups, this group meets in

James
Jan 52 min read


9th December - LoveBrum Bags for Brummies initiative
LoveBrum has been on my radar since I did an internship at a marketing agency. The charity was founded by Tim Andrews, who works for Hollywood Monster, and PJ Ellis, a well-known figure in Birmingham, sometime between 2015 and 2017. I’ve known about their work ever since, but in my previous role, I didn’t have the time to volunteer—or the ability to contribute in a way that felt meaningful. Now, with the work we do in photography, videography, and even drone filming, we’re t

James
Jan 23 min read


5th December - Hyrox London Excel: 3 Days of Epic Sports Photography & Videography
Wow… we are still exhausted! We arrived in London on Friday from Birmingham for three days of Hyrox London Excel coverage , and what a whirlwind it was. While we’d previously captured eight athletes in London, this time we worked with 31 athletes across 18 races over three days . Part of the draw for Hyrox is personal — we genuinely love the sport. Being part of the community, meeting new athletes, and capturing their journeys on camera doesn’t feel like work… even if it abso

James
Dec 29, 20251 min read


29 November - Tettenhall Running Club Christmas Party
No, it’s not another Christmas party… it’s a Christmas party for a running club . Yes, you read that right. When I was asked to photograph at Space—the new meeting hub in the center of Wolverhampton (aka the old Express & Star building)—my first thought was: “Photograph a bunch of sweaty runners getting drunk? Terrible idea. But then Tom sweet-talked me into it, as he always does, and I found myself there at 7 PM, watching this community of runners show up in droves—70 to 80

James
Dec 26, 20252 min read


4th December - Kings Gym Crawley Content Shoot
We pulled the December shoot forward to get King’s Gym’s Christmas content in nice and early … okay, maybe not early-early , but definitely earlier than it would’ve been 😅 Christmas miracles do happen. We headed down to Crawley for a full day of festive content, plus internal photos and videos covering the entire facility. Enter Joe and Dean — the ultimate weightlifting/bodybuilding duo. Unreal on-screen chemistry, elite banter, and honestly? These two need a podcast. No de

James
Dec 22, 20252 min read


13 November - Moonpig.com Video shoot
We had the absolute privilege of working with Moonpig.com , creating professional videography and photography content at their Tamworth warehouse. From 9 a.m. to 9 p.m., our team captured nine comprehensive training videos across every single warehouse process, designed for new hires. Each video was then clipped, branded, and delivered, ready for Peak 2025 , ensuring a seamless training experience. Alongside the training content, we deployed our drone for internal aerial foo

James
Dec 19, 20251 min read


Nov 9th - DNF Running Club Merchandise shoot
We arranged a shoot date with Kieron from DNF Running Club, who joined us at our home location in the West Midlands, surrounded by woodland that provided the perfect natural backdrop for lifestyle and merchandise photography. With a forest right on our doorstep, we headed straight on location with the full DNF merch range and got to work capturing authentic imagery designed for runners and ultra athletes. The day before the shoot, I photographed Adelina wearing a selection of

James
Dec 15, 20251 min read


6th November - Hand Modelling Portfolio Shoot at Home
Normally, once we wrap up a job with Kings Gym, we pack the car and battle the London traffic before getting stranded somewhere on the M25. But this time we had something different planned. We were booked in to see an old university friend of mine, Shireen. Shireen works at Liberty London and had recently stepped in for some hand-modelling work. Naturally, she spotted an opportunity and wanted to properly enter the hand-modelling world—but before that, she needed a strong stu

James
Dec 12, 20252 min read


6th November – Kings Gym Tower Bridge Launch Week Shoot
The day after filming Leon Barnett’s academy match, we were back on the road—this time leaving home at 4am for Kings Gym’s brand-new Tower Bridge location. This was their pre-launch content shoot , giving us exclusive access to the site before members arrived. Perfect for gym photography , fitness videography , and commercial content creation . We rolled into London around 9:30am , secured an underground parking spot thanks to Lee, the GM, and unpacked the kit (fuelled by a

James
Dec 8, 20252 min read


5th November - High-Intensity Football Photography & Videography at Leon Barnett Academy vs. Alvechurch FC
On November 5th , we were back with the Leon Barnett Football Academy to capture their match against Alvechurch Football Academy —a fixture that promised competitive football and plenty of opportunities for dynamic sports photography and videography. Leon reached out for more interview-style content , so we arranged to meet at Alvechurch’s setup near the Birmingham City FC training ground , a location perfect for high-quality sports photography , football videography , and d

James
Dec 5, 20252 min read


17 and 31 October - Allegro Living Event Photography
At the start of October, we had the pleasure of being invited to Allegro Living , the former employer of our team member Adelina, to photograph their end-of-year celebration . It was heartwarming to see Adelina back among colleagues—so many residents and staff recognized her and shared how much they had missed her. This made the event even more special for us as photographers. As soon as we arrived, we got to work capturing the lively atmosphere. The organizers had pulled out

James
Dec 1, 20252 min read


1st November - DNF Ultra Runners at the Peak District
As I dive deeper into my “wanting-to-be-an-ultra-runner” era, it only made sense to join an ultra running group. That said… I may have pushed it a bit too far this time. With the DNF Team National Run in the Peak District coming just a week after the Birmingham Hyrox race, I knew it was going to be tough—and honestly wasn’t sure if I’d make it through in one piece. On 1st November, I arrived at YHA Ilam Hall ready to photograph the DNF team run. Over 40 runners had turned up,

James
Nov 28, 20251 min read


October 28 and 29 - Warehouse Photography for Moonpig & Greetz
We recently travelled tWe recently travelled to Amsterdam for our first international commercial shoot after being commissioned by Moonpig.com to create a library of corporate warehouse imagery. Our first stop was Greetz in Almere, where we would be documenting both operations and people at work. Due to strict drone regulations in the Netherlands, we coordinated a licensed local drone pilot prior to our arrival to handle all exterior aerial footage. With the drone work comp

James
Nov 24, 20251 min read


23 to 26 October - Hyrox Birmingham 2025
Hyrox Birmingham 2025 - What a weekend. The original plan was simple: race on Friday morning with Will, then figure out how to recover afterwards. I’d done an ultra three weeks prior, so the entire time since had basically been one long recovery mission in order to be ready to full send with Will. However… I then had the brilliant idea of offering our photography services to see if anyone wanted race photos. Fast-forward a few hours and suddenly we had eight races to photo

James
Nov 21, 20252 min read
Our unofficial scrapbook of chaos: every shoot, every mess, every masterpiece. Total transparency. Zero filter. Enjoy the ride.
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