Nov 9th - DNF Running Club Merchandise shoot

We arranged a shoot date with Kieron from DNF Running Club, who joined us at our home location in the West Midlands, surrounded by woodland that provided the perfect natural backdrop for lifestyle and merchandise photography. With a forest right on our doorstep, we headed straight on location with the full DNF merch range and got to work capturing authentic imagery designed for runners and ultra athletes.

The day before the shoot, I photographed Adelina wearing a selection of the merchandise for the website, focusing on the men’s clothing range. This allowed the main shoot to concentrate on lifestyle-led visuals that reflect the grit, endurance, and community at the heart of ultra running. With premium apparel and Kieron’s strong on-camera presence, the shoot flowed effortlessly.

In just under 90 minutes, we covered the entire collection, including hats, shorts, vests, t-shirts, and technical running tops. Our West Midlands merchandise photography service is built around fast, efficient shoots without compromising quality, and editing began immediately once we returned home.

Within 48 hours, Kieron received the full set of edited images, ready to upload across the website and social platforms. The quick turnaround meant the content went live just in time for the Black Friday campaign and sale.

DNF is a standout ultra running club, and we’re proud to support their growth through high-quality merch photography. They’re doing big things in the ultra running space, and we’re excited to continue working with them as they expand further into running and fitness apparel in 2026.